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Shel Holtz
Podcast to Your Employees
Shel Holtz
Download MP3
[runtime: 00:52:05, 23.8 mb, recorded 2006-09-29]
While some companies are removing all print communications with their employees, others are choosing more effective methods - not merely the cheapest. At the 2006 Podcast and Portable Media Expo, Shel Holtz describes ways in which companies can more effectively target their employees and highlights where podcasting can work in employee communications.
The key, according to Holtz, is in understanding the basic goals of employee communications: influence and work ethic. In order to gain influence over the work force and encourage them to embody the company's goals a company must gain the employee's trust. Podcasting is an effective way of building this trust, and helps connect employees to the market place.
Holtz points out the most obvious virtue of corporate podcasting: it's portable. Companies need to learn how to take advantage of employee feedback through podcast blogs, connecting employees to their colleagues. It all comes down to choosing the most effective method of communication, while print may not be dead, repetition through multiple media is not necessarily redundancy.
Shel Holtz VP of New Marketing for crayon. He has been involved in corporate communications since the mid-1970s; he is the author of "Public Relations on the Net," and "Bloggin for Business." Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments. In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication.
In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members. His other memberships include the Association of Internet Professionals, and the Electronic Frontier Foundation (EFF).
Resources:
- A Shel of My Former Self - Shel Holtz's Blog
